…It’s nice to look at on clear nights, but it doesn’t much affect life.
Not long ago, co-workers separately came to me, amazed that an online form we posted was getting results. “We used to have to force people to fill out this form,” one gushed. “Already I’ve gotten some back — and we haven’t announced it yet!”
Yeah — and you thought we were just making nice pictures. So I can see how you’d be surprised to find out that the Web might actually improve things.
I spend a lot of my time encouraging people to think of their Web site as a tool. It should make it easier for people to do stuff, either by providing them with necessary information or by simplifying the process of doing stuff. But the light really comes on when you see it work.