Free Web Site Advice

Getting to "Done"

The Web is great: I can publish content whenever I want, and it’s instantly available to my audience all around the world. The Web sucks: I can’t keep up with all the changes I have to make. New Web publishers, especially those that are used to traditional print cycles, are sometimes stymied by the...

Stop the Home Page, I Want to Get Off!

Like everything else in our keep-up-with-the-Joneses culture, design follows a herd mentality. So, someone created the first Flash splash page back in about 1999 — and suddenly everybody had to have one. Some companies spent a bundle on them, only to find out that most users immediately looked for the “Skip Intro” button. (Remember...

Design Constraints

So, I’m a teensie bit jealous of designers/artists that get free reign to be as creative and original as they want to be. Me, I’m trapped in a very small box. I’m redesigning our alumni site, and at best it’s an exercise in limitation; the afore-mentioned Alumni community Web product is rigidly designed with...

Organizing Information

We’re reorganizing our Intranet right now — or, more accurately, keeping the department-centric organization but overlaying task-oriented navigation. Task-oriented is customer-focused, and it’s a better way to organize information into useful groupings so that your target audience can find it. But task-oriented comes with its own set of problems, especially over time as new...

Back to Basics: Color

Let’s talk about Web design and color. Thank goodness the heady days of “just because you can” are fading, but I still see sites with the “box ‘o Crayolas” color scheme. You know, where every element has a different color (or worse, every letter in a headline is a different color)? At a glance,...