Less is More

Here’s a guideline for people designing a Web site (or anything else for that matter): if you’re looking at the draft design and thinking something’s not right, don’t add anything. Instead, take something away.

Too often a decent start is marred by clutter. We should resist the urge to “fix” a design by adding more stuff — generally, the effect turns out to be that the new stuff draws the focus from the primary goal of the page. And that’s not a fix at all.