Oh
White
Space!
How little you are used in Web design — how blithely we pack in the content, using ever-smaller fonts and multi-colored backgrounds, lists nested inside lists, trying to jam as many
words
links
logos
choices
as possible into the first screenful, not realizing that clutter brings confusion — or knowing it, but having many messages to deliver and feeling unable to prioritize; and so we knowingly or unknowingly abuse our audiences with vast blocks of solidity, and then we wonder why they click on the wrong links, when it’s all there in front of them and the right choices seem so clear.
…
Oh, White Space! Maybe more designers and app interface builders will think of you like punctuation — you separate ideas. You let the reader catch a breath. You reduce clutter. You are good, and should be more used.
This blog entry is too long, and too dense, and that’s my point.
