HTML Editing Basics

I got an email recently from someone asking for (free) advice on how to manage their Web site that someone had built for them. Here’s my response: I’ll try to offer some basics to get you started — of course, this is an overview, and you’ll have to do some studying… An important caveat:...

Web 101: Hosting

Web Servers For more about how Web servers work, see How Stuff Works. To get started with your online business, you’ll need a Web host. This is simply a company that hosts Web sites like yours. It could be a guy running an operation out of his garage or a giant server farm located...

Web 101: How does the Web Work?

What’s the Internet? For more basics on the Internet, see How Stuff Works. Sometimes when I present my E-Biz seminars, an attendee is lost about the foundation of the Internet — what is it, exactly? Here it is, for those who like to start at the very beginning (a very good place to start)…...

Web 101: Picking Domain Names

My Name is URL For the real basics on Web addresses (aka URLs), see How Stuff Works. Before you register www.myname.com, consider: Choose carefully: pick a name that’s easy to say, easy to remember and easy to spell. Shorter is good, but easy and memorable is better. Avoid traps like these: TWOWRITE.COM: over the...

Steps in the Process

One of the crucial things I cover in my Web 101 for Business seminars is an overview of the development process for building a Web site from scratch. (Those of you used to project management life cycles will recognize the basic Plan > Develop > Test > Implement > Evaluate project cycle.) In the...

SEO Basics

There’s a lot of confusion out there about Search Engine Optimization (SEO), so this post will scratch the surface of what can be a deep and complex topic. Note: Search engine practices change as often as Google updates. So note the date of this post; if you’re reading it years from now, double-check before...