For my clients, I do a lot of little stuff for free. Sometimes the client notices, sometimes they don’t. For example, I was reviewing the old Web site for a new client today, and I noticed that the folks who built their old site never put in a “favicon.” (That’s the little icon that shows up in your browser next to the URL. See mine? It’s a letter B in a blue circle.)
So as I’m making a mental note to design them a favicon based on their company logo, I’m thinking: you’re getting this for free… and unless I explain it, you’ll probably never know that things like this are not automatic.
A good consultant anticipates their clients’ needs. A great consultant knows when to ask and when to just do. I hope I’m the latter; I certainly aspire for it.
Still, I’m more and more telling my clients about all these little things. Otherwise, later, they’ll find out about them the hard way… such as when a different consultant doesn’t do any of those little things.
