From the Incompatible Marketing Rules department: a) generate buyer excitement and b) tell the truth.
Case in point: a few weeks ago, I signed up for a MagicJack free trial. On their (very aggressive) web site, it listed that the free trial was about to end — in fact, I noted that I had arrived on the last day of the free trial. Lucky me — got in just under the wire!
Hah. Just checked today, and guess what? The offer is expiring today! (Better order mine right away….)
What we’re talking about here is trust. As in, I’m no longer inclined to trust anything regarding MagicJack.
FOLLOWUP: Here’s the promo one day later.
