Internet For Real People
Using the Web and E-mail more effectively.
By now, we all know that static Web sites are boring, right? (Right?) And that search engines prefer sites that are updated more frequently. But all those content changes don’t just write themselves. So… how do you do it? How do you get your site updated more often, and with what? First step: take...
When I start an Information Architecture or User Experience project, there are some fundamental questions I ask myself (and the client). Getting good answers is crucial to moving forward. Who’s the primary audience? What’s the business goal (…or goals, in priority order)? What is currently working? What is not working (and why)? What is...
Be careful to use key words that are simple and clear for your visitors. Web site visitors don’t really read — they scan. Usually, they look for highlighted text and other noticeable keywords that give them quick clues to 1) “What’s on this page” and 2) “What can I do from here?” The trick...
One of the biggest problems I see with Web sites has to do with user orientation. A business owner designing his site already knows what his business is and how the site is laid out — so he neglects to provide the most basic of information: where am I, and what can I do...
Here’s some writing advice: avoid using superlatives in a row. It makes you look bad, and casts doubt on other statements you make. I just read the following from a respected (until now) agency: “Everybody in attendance loved the day, making it one of our most successful events.” Really… everyone? And they all loved...
Okay, e-mail’s not really dead. It’s still the one thing people get about the Internet. Even with all the junk mail and viruses cramming into one’s mailbox, people still check their e-mail. So, a few weeks ago, I was speaking to a potential client about a project to help their organization understand that there...
Web space is crucial, and user tests continue to show that many users don’t scroll down to see content that falls below the screen bottom. So if you’ve got a date-oriented list, maybe it’s time to think in reverse — put the newest date at the top and the oldest at the bottom. This...
Pay attention to where and how you place hyperlinks in text on the screen. Here are guidelines, with dead-link examples : First, be sure your style makes the link look like a link. Use a distinct color. Nielsen and others advocate for keeping it the browser-default blue; I don’t see anyone getting confused by...
We’re reorganizing our Intranet right now — or, more accurately, keeping the department-centric organization but overlaying task-oriented navigation. Task-oriented is customer-focused, and it’s a better way to organize information into useful groupings so that your target audience can find it. But task-oriented comes with its own set of problems, especially over time as new...
Something happened today that highlights how close to the surface every page on your site is, even if you’ve buried it in your navigation. Someone was doing a photo search on H. Claude Hudson, the first African-American graduate of Loyola Law School, Los Angeles. They came upon the August 2001 issue of our campus...